Chantal Fouraux a dutch designer and idealist. I live and work in the Hague, Netherlands. In 1996 I graduated in Fine Arts at the Royal Academy of Arts, the Hague. This is when I started exhibiting my mixed media work around Europe. In 2002-2003 I retreated from life in the city and spend a year living and working on the French country side, where I learned from local self sufficient biologically dynamic farmers about a different way of life.In this period my interest in sustainable living and interior design was born. Upon returning to the Netherlands I put my experience into practice.
Chantal comes from a creative musical family were she learned how to put your creativity to use. Back in the day she was on a shoestring budget and she started using old clothes to make herself a new wardrobe. As her wardrobe grew so did the requests of friends and family to make them a unique fashion item.
studio abuse was born. With many happy (ab)users as a result.
” Buy less, choose well. ” Vivian Westwood
In 2003 I founded (ab/Re/O4) use, that later resulted in studio abuse, a design studio with a focus on re-use, reduce. One of the very first fashion companies specialized in up-cycling used denim and other textiles.
My love for fashion started at a very early age helping my mother tracking the patterns and later on sewing and designing my own clothes. Creating is in my DNA it is my passion.
In 2003 she founded (ab/Re/O4) use, that later resulted in studio abuse, a design studio with a focus on re-use, reduce and recycling. One of the very first slow fashion companies specialized in up-cycling.
“My love for fashion started at a very early age helping my mother tracking the patterns and later on sewing and designing my own clothes.”
“Creating is in my DNA, it is my passion.”
10 designer principles
1.GOOD design is innovative
2.GOOD design makes a product useful
3.GOOD design is aesthetic
4.GOOD design a product understandable
5.GOOD design is unobtrusive
6.GOOD design is honest
7.GOOD design is long-lasting
8.GOOD design is thorough, down to the last detail
9.GOOD design is environmentally friendly
10.GOOD design is as little design as possible
Ab + Joes were drawn by a Funky child on a bright and shiny day. They are cute, bubbly, and fun-loving creatures. Both of them are unique just like you. They celebrate their differences and see the world as their playground. AB + JOES want to take your little tike on a fun trip to find their own creativity and explore the world of sustainability.
Check out Ayesha Jordans concept dance music video for NE-BUR wearing a studio abuse outfit.